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Founder and President

Samer Kamal 
ACSA President

Samer is a renowned athlete and a source of pride for many Arabs. He is a 9th Dan Taekwondo black belt with many international medals. He is an Olympic medalist who competed in Seoul 88 Taekwondo competitions and earned his country the first-ever Olympic medal.

He was The Jordanian National Champion for 8 years and was honored with the Independence Medal of Honor by His Majesty the late King Hussein Ben Talal of the Hashemite Kingdom of Jordan.

Samer started his career as a Marketing Manager at the Jordan-based Sports Marketing Company DUNK. He managed to export his experience to Qatar where he was appointed as General Manager responsible for the creation of a sports marketing company to promote Qatari football. Soon after, Samer decided to start his own sports marketing company “SportUp Jordan” to promote local athletes. Within a year, he was able to ensure sponsorships for Jordanian athletes that now reign world-class podiums. He created the biggest and sole bilingual sports portal and established mobile sports content serving the Arab region. This pioneering experience created an attractive product that was acquired by Maktoob Group, the leading Arabic Internet company that was later acquired by Yahoo. Samer Kamal then established and headed Jabbar Sport Company and was responsible for its overall business objectives and strategies.

His vast sports experience coupled with passion expanded internationally. Samer was appointed Director of Business Development at Right To Play, an international humanitarian organization based in Canada, that uses sports programs to improve health and foster peace for children and communities in disadvantaged areas. He successfully managed to raise funds and implement unique sports initiatives across the MENA region.

Samer also worked with the “2016 FIFA U16 Women World Cup” LOC as a marketing consultant for 2 years.

In the year 1990 Samer established Champions Martial Arts Center in Jordan and Canada to help to teach Taekwondo.

Outside his professional role, Samer is active in local, regional and international sports communities. He was appointed Executive Board Member of the World Olympic Association in the year 2009 and was the president of the Asia Oceana Olympians Association.

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